Join Wherefour at IBIE 2022

Sean Cannon
August 09, 2022

Next month, the Wherefour team will be heading to Vegas for IBIE 2022. Held every three years at the Las Vegas Convention Center, the International Baking Industry Exposition is an event for professionals from across the global baking industry, with more than 1000 exhibitors. Find us in the North Hall at Booth 5818.

About the Area

IBIE is spread across the massive Las Vegas Convention Center, which was expanded last year. The collection of halls is one of the largest event spaces in the world, at more than 2.5 million square feet and capable of hosting events with upwards of 200 000 people. Located just off the Strip, and readily accessible by car, walking, or the Las Vegas Monorail, it is a great place for the industry to meet.

Making the most of IBIE

With a show floor of more than 1 million square feet, filled with over 1000 manufacturers and suppliers from across the baking industry, a successful show looks different for everyone. For some, it could mean engaging with a target number of great prospective customers. For others, it’s a chance to meet customers, suppliers, or even other colleagues face to face, which has become rare in recent times. The important thing is going in with goals in mind so that companies can make the most of the investment.

For us at Wherefour, the trip to Vegas has many opportunities. It’s the first event that we’re exhibiting at since the pandemic, so we’re looking forward to seeing many new and existing customers in person again. You can learn more about our first experience at IBIE back in 2019 What I learned from my first IBIE experience! It’s also a chance for our fully remote team to gather in person, some of whom have not had the chance to do so.

Meet with Wherefour

If you’re a wholesale bakery or production company that is looking to streamline operations or implement better inventory control, order management, and traceability, we’d love to chat. Meet us at our booth for a demonstration of Wherefour, or get in touch before the event to book a time to meet! You can reach us through the chat window on this page or through our contact page here.

Want a discount code to attend? Register with our customer code (EXH5818) or click here to receive 20% your exhibit hall pass!


We’re looking forward to IBIE 2022, and can’t wait to meet as many people as possible! Don’t forget to pack comfortable shoes, charge up your fitness trackers (got to get those steps in), and bring plenty of water. It is the desert in September after all, but at least the air conditioning is plentiful. We’ll see you soon!