Sit Down with Broodjes & Bier (Washington, DC)

Bridget Conley
January 04, 2018

In this Sit Down, we spoke with Sarah “Frim” Frimpong from Broodjes & Bier. Their delicious broodjes are created with a unique European inspiration. While the vision may have started in Europe, they are based in Washington, DC.

Frim found a way to make one of the best things around, sliced bread, even better… with making premium handcrafted sandwiches. Go beyond the bread and find out more about Frim and her experience in the food industry so far:

1. What keeps you coming back for more every day?

People and product! I love the people I work with and I love creating new products and sharing it with customers.

2. What’s one thing that ended up being really useful but you didn’t know going into the business? Or, what piece of advice you would give your younger self about the food business?

Keep it simple in all things. When I started developing products and providing additional services to my clients, I overcomplicated everything and thought I was “changing the game”. The truth is, from product to customer service, it should be easy for a customer to figure out what you’re offering and how you are different from your competitors.

3. What keeps you up at night?

Staffing. I’m obsessed with ensuring that we are building the right team, setting expectations and working efficiently.

4. What’s another company or a person in the industry you admire, and why?

There are so many! I really can’t highlight just one. What I will say, to piggyback off of the above, is any company that is focused on making life easier for the client. Warby Parker is a great example. Samples delivered to your door, you pick what you like and send it back. Simple. It seems like that is the trend in business right now, and for good reason. With markets becoming more and more crowded, customers can become easily overwhelmed. It’s back to basics.

5. If you had one superpower, what would it be?

Hmm…the ability to apparate. I’d take mini-8 hour vacations anytime I get stressed!

To learn how Frim got the inspiration for her sandwiches, and how she got started creating handcrafted sandwiches (or to sneak a peak of the broodjes…) go to